SMAAgency’s PR and Communications Division Partners have has assisted a number of leading South African companies generate greater exposure and awareness. Clients have included listed companies as well as many emerging growth companies. Our professional approach to national media has resulted in even the smallest client receiving national publicity in the financial, consumer and trade media.
The most effective method of evaluating any PR strategy is through a perception audit. This is a costly exercise in which case Rand Value / AVE’s, number of interviews conducted and amount and type of exposure can be monitored with the use of a press clipping agency. We also produce bi‐weekly stats for clients based on their specific needs.
Our writers, pedigreed in the business press, are adept at financial, consumer, trade, sport and technical journalism. The South African and international business ethos has never been as multi‐layered as it is today; each is an audience that must be considered. Years of experience have engendered a flair and understanding of the jargon and style required to reach this increasingly fragmenting readership. SMAAgency understands the importance of quality control and a precise understanding of media needs. Accordingly we direct announcements to the target medium in the format, style, and manner in which they are most likely to be accepted for publication.
It is a procedure that works. Our reputation for maximising publicity is well known, and is a cornerstone of our success
In the information economy, words and images count. Through our years in the media environment, SMAAgency PR and Communications division, through established strategic partners, is able to steer organisations, advance their objectives and position them in the marketplace by using innovative communication techniques.
At SMAAgency we are of a firm view that effective communication is about understanding your audience’s expectations and meeting or exceeding them, using language that connects with them and communication channels they trust.
Skills development is crucial for the country’s economic growth and sustainability.
For our part SMAAgency, through our strategic partners, has arrangements with Universities and Technikons which entails training communication graduates, thereby giving them the necessary experience to compete in the job market.