content_design

Identifiers in Content

One of the central challenges of content strategy is tracking all the content being created.  So much content is available about so many different things.  If you’ve ever done a content inventory, you know that different URLs may refer to the same content. It’s even...

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content_curation

What is Content Design?

The growing interest in content design is a welcome development.  Such interest recognizes that content decisions can’t be separated from the context in which the content will be used.  Consideration of content design corrects two common misperceptions: the notion that content presentation is simply visual...

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